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TechTarget, Inc. provides specialized online content for buyers of corporate information technology (IT) products and services; and purchase-intent marketing and sales services for enterprise technology vendors in the United States and internationally. It offers customized marketing programs that integrate demand generation and brand marketing, as well as advertising techniques, which enable IT vendors to identify, reach, and influence corporate IT decision makers who are researching specific IT purchases. The company's products include IT deal alert, core online, demand solutions, brand solutions, and custom content creation, which are provided through online, as well as operates face-to-face events. It also operates an integrated content platform that consists of a network of approximately 140 Websites, which focus on media groups, such as security, networking, storage, data center and virtualization technologies, chief information officer/IT strategy, business applications and analytics, application architecture and development, channels, and Internet content sites. In addition, the company enables registered members to conduct their pre-purchase research by accessing vendor supplied content through a network of Websites. TechTarget, Inc. was founded in 1999 and is headquartered in Newton, Massachusetts.
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