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Steven Madden, Ltd. designs, sources, markets, and sells fashion-forward name brand and private label footwear for women, men, and children worldwide. Its Wholesale Footwear segment provides footwear under Steve Madden Women's, Madden Girl, Steve Madden Men's, Madden, Dolce Vita, DV by Dolce Vita, Mad Love, Steven by Steve Madden, Report, Superga, Betsey Johnson, Betseyville, Steve Madden Kids, FREEBIRD by Steven, Stevies, B Brian Atwood, Blondo, and Madden NYC brands, as well as under the third party brands. The company's Wholesale Accessories segment offers Steve Madden, Steven by Steve Madden, Madden Girl, Betsey Johnson, Madden NYC, Big Buddha, B Brian Atwood, and Luv Betsey branded; and private label fashion handbags and accessories to department stores, mass merchants, value priced retailers, online retailers, and specialty stores; and markets and sells cold weather accessories, fashion scarves, wraps, and other trend accessories under the Cejon, Steve Madden, Betsey Johnson, and Big Buddha brand names, as well as private labels to department stores and specialty stores. Its Retail segment operates Steve Madden, Steven, Superga, and International retail stores, as well as Steve Madden, Superga, Betsey Johnson, and Dolce Vita e-commerce Websites. As of December 31, 2016, the company owned and operated 189 retail stores. Its First Cost segment operates as a buying agent for footwear under private labels for mass-market merchandisers, shoe chains, and other mid-tier retailers. The company's Licensing segment licenses its Steve Madden, Steven by Steve Madden, Madden Girl trademarks, Stevies, Betsey Johnson, and Dolce Vita trademarks. Steven Madden, Ltd. was founded in 1990 and is based in Long Island City, New York.
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