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Criteo S.A., a technology company, engages in digital performance marketing in France and internationally. The company's Criteo Engine solution includes recommendation algorithms that create and tailor advertisements to specific user interest by determining the specific products and services to include in the advertisement; prediction and predictive bidding algorithms that predict the probability and nature of a user's engagement with a given advertisement; and bidding engine for executing campaigns based on objectives set by the clients. Its Criteo Engine solution also consists of dynamic creative optimization; software systems and processes that enable data synchronization, storage, and analysis of distributed computing infrastructure in multiple geographies; and experimentation platform, an offline/online platform to enhance the prediction abilities of its models. In addition, it provides data assets, which collect information about the interaction of users with its advertisers' and publishers' digital properties; and access to advertising inventory. Further, the company offers an integrated technology platform that includes a suite of services and software tools, such as a unified dashboard, which automates campaign execution and management tasks; consulting services; and an inventory management platform that provides small-and medium-sized publishers direct access to advertisers. It serves companies in the online retail, classifieds, and travel industries. Criteo S.A. was founded in 2005 and is headquartered in Paris, France.
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