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About
The Rubicon Project, Inc. aims to automate buying and selling of advertising. Its advertising automation cloud is a highly scalable software platform that powers and optimizes a marketplace for the real time trading of digital advertising between buyers and sellers. The company was founded by Frank Addante, Duc Chau, Craig Roah, Julie Mattern and Brian D. Baumgart on April 20, 2007 and is headquartered in Los Angeles, CA. | |||
Description
The Rubicon Project, Inc., a technology company, engages in automating the purchasing and selling of advertising. The company offers advertising automation platform that creates and powers a marketplace for buyers and sellers to readily buy and sell advertising at scale. Its advertising automation platform features applications and services for digital advertising sellers, including Websites, mobile applications, and other digital media properties to sell their advertising inventory; applications and services for buyers comprising advertisers, agencies, agency trading desks, demand side platforms, and ad networks to buy advertising inventory; and a marketplace over which such transactions are executed. The company was founded in 2007 and is headquartered in Los Angeles, California. | |||
