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About
Nielsen Holdings Plc provides global marketing data collection and analytics services. The company operates through two segments: Watch and Buy. The Watch segment provides services to media and advertising clients and audience measurement services through television, radio, online and mobile. The Buy segment provides consumer packaged goods to manufacturers and retailers. The company was founded on August 31, 2015 and is headquartered in New York, NY. | |||
Description
Nielsen Holdings plc operates as an information and measurement company. It operates through two segments: Buy and Watch. The company provides media and marketing information, analytics, and manufacturer and retailer expertise about what and where consumers buy, read, watch, and listen. The Buy segment provides retail transactional measurement data, consumer behavior information, and analytics primarily to businesses in the consumer packaged goods industry. This segment provides data on retail measurement services, such as market share, and competitive sales volumes; insights into distribution, pricing, merchandising, and promotion; consumer panel measurement, which offers insight into shopper behavior and customer segmentation; and consumer intelligence and analytical services for decision making in product development and marketing cycles. The Watch segment provides viewership and listening data, and analytics primarily to the media and advertising industries for television, radio, print, online, and mobile viewing, and listening platforms. This segment offers television audience measurement services; audio audience measurement services; digital audience measurement services, such as digital media and market research, audience analytics, and social media measurement; mobile measurement services comprising measurement and consumer research for telecom and media companies; and total audience measurement services, as well as advertising solutions. The company was formerly known as Nielsen N.V. and changed its name to Nielsen Holdings plc in August 2015. Nielsen Holdings plc was founded in 1923 and is headquartered in Oxford, the United Kingdom. | |||
