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About
Mattel, Inc. designs, manufactures, and markets a variety of toy products. It operates through the following segments: North America, International, and American Girl. The North America segment markets and sells toys in the Unites States and Canada through the Mattel Girls and Boys Brands; and Fisher-Price Brands categories. The International segment includes products marketed by the North America segment. The American Girl segment is a direct marketer, children's publisher, and retailer for its flagship line of historical dolls, books, and accessories, as well as the My American Girl and Bitty Baby brands. The company was founded by Elliot Handler, Ruth Handler and Harold Matson in 1945 and is headquartered in El Segundo, CA. | |||
Description
Mattel, Inc. designs, manufactures, and markets a range of toy products worldwide. The company operates in three segments: North America, International, and American Girl. It offers dolls and accessories, vehicles and play sets, and games and puzzles under the Mattel Girls & Boys brands, including Barbie, Monster High, Ever After High, Polly Pocket, DC Super Hero Girl, Disney Classics, Hot Wheels, Matchbox, CARS, DC Comics, WWE Wrestling, Minecraft, Max Steel, Little Mommy, BOOMco., and Toy Story. The company also provides its products under the Fisher-Price brands, such as Fisher-Price, Little People, BabyGear, Laugh & Learn, Imaginext, Thomas & Friends, Dora the Explorer, Mickey Mouse Clubhouse, Disney Jake, the Never Land Pirates, and Power Wheels. In addition, it offers its products under the American Girl brands comprising Truly Me, Girl of the Year, BeForever, Bitty Baby, and WellieWishers; and construction, and arts and crafts brands, such as MEGA BLOKS, RoseArt, and Board Dudes, as well as publishes the American Girl magazine. Mattel, Inc. sells its products directly to consumers via its catalog, Website, and proprietary retail stores, as well as directly to retailers, including discount and free-standing toy stores, chain stores, department stores, and other retail outlets; to wholesalers; and through agents and distributors. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California. | |||
