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About
Deckers Outdoor Corp. engages in the business of designing, marketing and distributing footwear, apparel and accessories developed for both everyday casual lifestyle use and high performance activities. The company operates through six segments: UGG, Teva, Sanuk, Other Brands Wholesale, eCommerce and Retail Store. The UGG segment sells its UGG footwear, handbags and accessories primarily through department stores. The Teva segment sells its Teva footwear primarily through outdoor and sporting goods retailers, such as REI, L.L. Bean, Dick's Sporting Goods and The Sports Authority, as well as on-line retailers such as Zappos.com. The Other Brands Wholesale segment's brands are sold throughout the world at department stores, outdoor specialty accounts and with online retailers that support its brand ideals of comfort, style and quality. The Sanuk segment sells its footwear through independent action sports retailers including specialty surf and skate shops, outdoor retailers such as REI and Bass Pro Shops, specialty footwear retailers and larger national retail chains including Nordstrom, Journey's, Dillard's, DSW, and The Buckle. The eCommerce segment enables the company to market, communicate and build relationships with the consumer. The Retail Store segment allows the company to directly reach its customers and meet the growing demand for its products. Deckers Outdoor was founded by Douglas B. Otto in 1973 and is headquartered in Goleta, CA. | |||
Description
Deckers Outdoor Corporation, together with its subsidiaries, designs, markets, and distributes footwear, apparel, and accessories for casual lifestyle use and high performance activities. It offers luxurious comfort footwear, handbags, apparel, home, and cold weather accessories under the UGG brand name; casual sandals, shoes, and boots under the Teva brand name; and action sport footwear under the Sanuk brand name. The company also provides outdoor performance and lifestyle footwear products under the Ahnu brand name; running footwear under the Hoka One One brand name; fashion casual footwear using sheepskin and other plush materials under the Koolaburra brand; and linings and foot beds under the UGGpure brand. It markets its products primarily to specialty retailers, selected department stores, outdoor retailers, sporting goods retailers, shoe stores, and online retailers. The company also sells its products directly to end-user consumers through its Websites, call centers, and retail stores, as well as distributes its products through distributors and retailers in the United States, Europe, the Asia-Pacific, Canada, Latin America, and internationally. As of March 31, 2016, it had 153 retail stores. The company was founded in 1973 and is headquartered in Goleta, California. |