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About
Build-A-Bear Workshop, Inc. operates as a retailer of plush animals, which engages in the provision of coordinated selection of merchandise, including different styles of clothing, shoes, and accessories for the stuffed animals. It operates through following segments: Direct-To-Consumer, Commercial, and International Franchising. The Direct-To-Consumer segment offers company-owned retail stores located in the United States, Canada, Puerto Rico, the United Kingdom, Ireland, Denmark, China, and e-commerce sites. The Commercial segment comprises of wholesale product sales and licensing intellectual property, including entertainment properties, for third-party use. The International Franchising segment includes international stores operated under franchise agreements. The company was founded by Maxine K. Clark in September 1997 and is headquartered in St. Louis, MO. | |||
Description
Build-A-Bear Workshop, Inc. operates as a specialty retailer of plush animals and related products. The company operates through three segments: Direct-to-Consumer, International Franchising, and Commercial. Its merchandise comprises a range of styles of stuffed animals; clothing, shoes, and accessories for the stuffed animals; and other toy and novelty items. The company operates its stores under the Build-A-Bear Workshop brand name; and sells its products through its e-commerce sites. As of December 31, 2016, it operated 346 owned stores, including 285 stores in the United States and Canada; 60 stores in the United Kingdom, Ireland, and Denmark; and 1 store in China, as well as 92 franchised stores in other international locations. The company has strategic relationships with Disney, DreamWorks Animation, and Hasbro. Build-A-Bear Workshop, Inc. was founded in 1997 and is headquartered in St. Louis, Missouri. |