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About
Activision Blizzard, Inc. engages in the development and publication of interactive entertainment. It operates through the following segments: Activision Publishing, Inc, Blizzard Entertainment, Inc., and Other. The Activision Publishing, Inc. segment delivers online games through retail and digital online channels available in personal computer, mobile and table devices, to a range of games including children, adults, and among core games as well as mass-market consumers. The Blizzard Entertainment, Inc. segment provides online personal computer gaming including the subscription-based multiplayer online role-playing game category through the system of subscriptions, retail of physical boxed products, online download sales of personal products and downloading via third-party console. The Other segment refers to businesses such as Activision Blizzard Media Networks which focuses on eSports industry; the Activision Blizzard Studios which devoted to creating original film and television content based on the library on the company's intellectual properties; and Activision Blizzard Distribution which consists of operations in Europe that provide warehousing, logistical, and sales distribution services to third-party publishers of interactive entertainment software, the company's publishing operations, and manufacturers of interactive entertainment hardware. The company was founded in 1979 and is headquartered in Santa Monica, CA. | |||
Description
Activision Blizzard, Inc. develops and publishes games for video game consoles, personal computers (PC), mobile devices, and online social platforms. The company operates through three segments: Activision Publishing, Inc., Blizzard Entertainment, Inc., and King Digital Entertainment. The company develops, publishes, and sells interactive software products and entertainment content through retail channels or digital downloads; and downloadable content. It also publishes subscription-based massive multiplayer online role-playing games; and strategy and role-playing games. In addition, the company maintains a proprietary online gaming service, Battle.net that facilitates the creation of user generated content, digital distribution, and online social connectivity in its games. Further, it engages in creating original film and television content; and provides warehousing, logistics, and sales distribution services to third-party publishers of interactive entertainment software, as well as manufacturers of interactive entertainment hardware products. The company serves retailers and distributors, including mass-market retailers, consumer electronics stores, discount warehouses, game specialty stores, and consumers through third-party distribution and licensing arrangements in the United States, Australia, Brazil, Canada, China, France, Germany, Ireland, Italy, Japan, Malta, Mexico, the Netherlands, Romania, Singapore, South Korea, Spain, Sweden, Taiwan, and the United Kingdom. Activision Blizzard, Inc. was incorporated in 1979 and is headquartered in Santa Monica, California. |